Women’s Wear Daily recently released it’s 2011 Beauty Inc Awards. There were multiple categories, but the one I wanted to share was the Product of the Year for mass consumers (think products carried at drugstores or discount retailers).
The color cosmetics prize went to the Sally Hansen Complete Salon Manicure. Hm, really? I’ve tried a few colors (mainly from their designer collaborations), and I always thought they were ok – nothing to wrote home about. Here’s an excerpt from the article:
In a year when multiple beauty categories posted double-digit increases, none was hotter than nail color. In the mass market alone, sales shot up 32 percent to $446 million, excluding Wal-Mart, according to SyphonyIRI Group. And the hottest product in the hottest category was Sally Hansen Complete Salon Manicure. Promising to deliver a five-step manicure — base coat, strengthener, growth treatment, color and topcoat — in one bottle, the $6.99 item was perfectly in sync with the times, a value-added proposition that gave women professional results at a time when many were cutting back on salon visits.
For skincare, Physician’s Formula Skincare took home the award, hair care went to Clairol Nice ‘n Easy Color Blend Foam, and fragrance went to Avon, for Fergie’s Outspoken.
Do you agree with this list? What would be your picks for Products of the Year for the mass category?