One of my favorite places to get natural beauty products is Whole Foods. They have strict rules about what personal care products they carry, so it’s a retailer I trust more than others. I was shopping for groceries the other day when I came across a front end cap full of bottles that resembled Cetaphil, a “Holy Grail” face wash for many people with sensitive skin. I thought, no way is Whole Foods carrying Cetaphil – it has parabens and sulfates! Upon closer examination, it is the Whole Foods store brand of face wash, and it looks very similar to Cetaphil.
You can compare the ingredients from the second picture.
As for how they work, it’s not an apples to apples comparison, because I have the Cetaphil For All Skin Types version instead of the one for Normal to Oily Skin, which I got in the Whole Foods store brand.
In any case, I’ve used the Whole Foods version a few times, and so far I really like it! It feels as gentle as Cetaphil, and the lack of parabens and sulfates gets a big seal of approval in my book. However, it lists “natural fragrance” as an ingredient (albeit the last ingredient), and Cetaphil is “fragrance-free”, which I generally prefer.
I don’t have super sensitive skin, so I think both are gentle and work fine. Cetaphil retails for about $10, and the Whole Foods 365 Facial Cleanser retails for about $6.
Do you use Cetaphil? Will you try the Whole Foods version?