A natural Cetaphil dupe at Whole Foods?

One of my favorite places to get natural beauty products is Whole Foods. They have strict rules about what personal care products they carry, so it’s a retailer I trust more than others. I was shopping for groceries the other day when I came across a front end cap full of bottles that resembled Cetaphil, a “Holy Grail” face wash for many people with sensitive skin. I thought, no way is Whole Foods carrying Cetaphil – it has parabens and sulfates! Upon closer examination, it is the Whole Foods store brand of face wash, and it looks very similar to Cetaphil.

from my beautybagg: Cetaphil + Whole Foods 365 face off (via Instagram)

Cetaphil + Whole Foods 365 Facial Cleanser ingredients (via Instagram)

You can compare the ingredients from the second picture.

As for how they work, it’s not an apples to apples comparison, because I have the Cetaphil For All Skin Types version instead of the one for Normal to Oily Skin, which I got in the Whole Foods store brand.

In any case, I’ve used the Whole Foods version a few times, and so far I really like it! It feels as gentle as Cetaphil, and the lack of parabens and sulfates gets a big seal of approval in my book. However, it lists “natural fragrance” as an ingredient (albeit the last ingredient), and Cetaphil is “fragrance-free”, which I generally prefer.

I don’t have super sensitive skin, so I think both are gentle and work fine. Cetaphil retails for about $10, and the Whole Foods 365 Facial Cleanser retails for about $6.

Do you use Cetaphil? Will you try the Whole Foods version?


  1. harrow

    Definitely worth trying out given that WF does not support animal testing on products and the company that makes Cetaphil does.

  2. Jams

    I’ve never tried cetaphil, but I have been using this whole foods facial wash for over a week. I have very sensitive skin, and most products give me redness, like a chemical burn, after 3 days of consecutive use and so far so good! I also wish it was fragrance free, but for the price and size I can’t complain too much!

  3. Branden Braden

    This is not a gentle cleanser for people with dry skin. Beware. It will cause you to look ten years older with the the crinkling effect on already dry skin. And it leaves a slight burning sensation. I was using it for a while thinking that it couldn’t be the cause of what I was experiencing because after all, it’s more natural than Cetaphil. Not true.

  4. Gina

    Phenoxyethanol is a preservative that mimics parabens, so I don’t know that this cleanser is much cleaner than Cetaphil. And I question the “natural fragrance.” What is it? Many people are sensitve to essential oils.

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